Findings From the ASMP Motion/Video Study

ASMP recently formed a Motion/Video Study Group to explore how members have embraced video. Video has become much more prevalent in visual communications as electronic publishing continues to replace traditional print media. The increased availability and low cost of broadband has enabled and created a huge demand for video. At the same time, there is a convergence of our tools as “hybrid” cameras are capable of shooting both stills and video.

As head of the Motion/Video Study Group, I spoke at length with fourteen ASMP members who have integrated video into their businesses.

Some General Observations:

As expected, there was a wide range in responses as well as in the markets that each participant works in.

• Participants are working all across the spectrum in the video/motion sector – from simple multimedia projects (still images with sound/music) to big budget broadcast spots for ad agencies.
• Most people have either been asked by their clients if they also shoot video or they have presented video as an up sell to their existing clients.
• Participants are positioning themselves as producers, directors, camera operators or all of the above. Many have set up production companies.
• Almost all participants have created partnerships or work in collaboration with others – sound people, editors and camera operators to name a few. Video production is based on collaboration because of it’s many facets.
• The learning curve can be steep – especially for editing and motion graphics applications.
• There is a lot of confusion and chaos in terms of file and codec standardization.
• Ownership and copyright are handled in a variety of ways depending on the production, the market and how one has positioned themselves. Traditionally in video, the camera operator is a hired gun and does not maintain ownership of the content. Depending on the market – the ownership and copyright is maintained by the end client or the production company.
• Most shooters invoice their still images and video as separate line items when shooting both mediums on a job.
• All see opportunities in the video medium in almost all markets.

To see the full report please go to http://asmp.org/tutorials/getting-started.html

I would love to hear from others who have added video to their businesses.

[Via http://kellymooneyminutes.wordpress.com]

Ilmari Haapanen of Almysto

what is your name?
Ilmari Haapanen
how would you describe what you do?
I’m all about sound. When I’m not busy being an industrial musician, I study sound designing for movies & television at the School of Art and Media of Tampere University of Applied Sciences, and in the spare time I craft sound art for radio and do some freelance composing for games and what not. I’m also co-founder of Älymystö with Mr. Vuorensola and the main driving force behind the band.
what are you currently working on?
Skithund Records releases the 12″ vinyl version of the 19:38:00 split album on April the 1st 2010, but my work there is pretty much done now. At the moment I’m involved in three different short movies which all are in post-production. This week I’ll be doing foleys for “Pieniä Ihmeitä”, next week it’ll be dialogue edit for “Esso” and so forth. Although the rest of the band is eager to work on the next full-length album, I think that’ll be on slow motion until I get these babies out for the film festivals of the spring.
what has had the greatest influence on your work?
Amiga 500 & OctaMED and all those great trackers like Jesper Kyd and Carebear.
what is the greatest misconception about you or your work?
That I hate Star Wreck / Iron Sky / what ever Mr. Vuorensola & co. are up to. No I don’t, I have huge respect for them for what they’ve done and hopefully someday I’ll be able to work with them.
what do you see as the main strengths and weaknesses of the medium you work in?
My main strength is my ability to create strong visual soundscapes that deliver different moods efficiently. Sound is all about the feeling. My main weakness is definitely my lack of skill in playing different instruments, I’m all too focused on electronic sounds.
how has technology impacted upon the work you do?
Without electricity I would be just a shaman with a drum.
what’s the greatest piece of advice you would like to pass on?
There’s nothing against you out there. Except the reptilians, of course.
where can we find you online?
I’m a bit against living online, so you can’t really find me on FB/Twitter or any of that shit.
But feel free to listen our music online:
http://www.alymysto.com/

http://www.last.fm/music/Älymystö

what are you reading at the moment?
Nothing, I find it difficult to find time for reading books.
what are you listening to at the moment?
Sounds of a decades old wooden house in a Finnish winter weather combined to sounds of a new ventilation system. It’s a strange mix, I tell you. Musicwise I’ve been into dubstep lately.
anything else we should know?
The inner space is boundless.

[Via http://intoviews.wordpress.com]